OUR VERY OWN RISING STAR
We are tremendously proud of our very own Head of Marketing, Hanna Myers for being chosen as one of The Booksellers Rising Stars of 2024. Congratulations Hanna!
The Bookseller says:
When Hanna Myers was growing up in rural Finland her dream of working in publishing seemed remote, so she opted for practicality, qualifying as a nurse. She loved nursing but the publishing dream would not die. “It was a calling, really,” she says. So she upped sticks to London, studying English language and literature at the University of Westminster, securing a publishing assistant role at digital-first indie Joffe Books upon graduation. She ascended quickly, being named head of marketing after just three and a half years.
Myers says she is energised by the creativity and constantly shifting landscape of digital marketing. Last year she and her team produced 180 video trailers, bagged 120 million Amazon ad impressions and notched over one million views across TikTok and Instagram Reels.
The big project on the horizon is Joy Ellis’ Echoes on the Fens, which Myers says will be Joffe’s biggest ever pre-order campaign. She “absolutely loves” where she is, but “maybe 10 years from now, I would love to be in a role where I’m in the process from the start to the finish”.